Rich Roadsides

Artsrige Vejkanter

The Danish Road Directorate (Vejdirektoratet)
Posters / Postcards

Nature along the roads in Denmark has become too boring and monotonous. That is why the Danish Road Directorate has developed a special combination of seeds that cause flowers to sprout up along the highways, which at the same time makes insects and wildlife thrive.

I have designed some posters and postcards that magnifies the flora & fauna we are talking about, exposing what we probably already know, but also probably need to be reminded of: Nature is fantastic.